Every industry has a standardized set of tools.

??Traffic turns into the leads that convert into prospects and customers.
Lead Magnet - something of value offered in exchange for contact information. How traffic converts to leads.
Lead Capture Page - webpage where traffic is sent to enter contact information. Where traffic converts to leads
Autoresponder - software that collects and distributes information.
Marketing Messages ? generally educational information, sales copy.
Front End Product - low cost (under $50), high value product whose purpose is to draw out the buyers on your list and offset your marketing expenses.
Continuity Product - product that offers a reoccurring revenue stream.
Back End Product ? high-end product where you make your money.
Time/Money - to make money it takes an investment of time, money or both.
Website / Blog - this is your piece of real estate on the internet where potential customers come to convert into customers, become fans and buy other product.
Social Media - lead generation, resolutions, information